BabyFirst channel offers interactive programming for babies and their parents that is created by leading experts in child development, education and psychology. Viewers can enter a world of imagination and creativity, with original stories, characters and music that are designed to engage and delight. BabyFirst is designed to be an interactive co-viewing experience that gives babies and parents new opportunities to bond and learn with each other.

The channel’s content is specifically tailored to meet the needs of babies from six months to three years of age, and features a safe and positive, commercial-free learning environment. The program content focuses on areas of babies’ and toddlers’ development ranging from language and math to sensory skills, creative play and even relaxing nighttime programming to soothe babies as they prepare for sleep.

BabyFirst transforms traditional TV into another tool for parents and babies to learn and play together. BabyFirst offers the following unique programming elements that provide a safe and enjoyable experience for both parents and babies, including:

- Supported by leading child development experts

- A colour-coded programming guide to demonstrate the educational value of each segment

- Stimulating daytime and soothing night/naptime content

- Multi-layer content that is adaptable to all levels of a baby’s development

- No commercials and no sponsorships of any kind

- BabyFirst keeps up with the latest research and trends in child development, such as incorporating content such as sign language in the programming. Plus, BabyFirst is carefully supervised by a team of child development experts.

For over two years, we worked with many creators/producers to develop a rich library of original programming that would be safe, positive and educational for children. BabyFirst’s content is supervised and supported by a worldwide Advisory Board comprised of leading child psychologists and development experts, including: BabyFirst Advisory Board:

• Dr. Edward McCabe, M.D., PhD, professor and executive chair of the UCLA Dept. of Pediatrics, and physician-in-chief of the Mattel Children’s Hospital at UCLA, President of American Pediatrics Society

• Dr. Arthur Pober, BabyFirst TV chief educational officer

• Reveta Bowers, head of school at The Center for Early Education

• Dr. Richard Woolfson, child psychologist based in London, author of several books on child development and family life including What Is Your Baby Thinking?, Bright Child and Bright Toddler, etc.

• Dr. Lynne Kenney, child psychologist and parenting expert

• Dr. Mary Ann LoFrumento, pediatrician and parenting expert, author of Understanding Your Newborn and Infant, and Understanding Your Toddler

BabyFirst is pursuing partnerships with British producers to create UK programming which reflects British culture, art and songs.